Saturday 9 April 2011

Question 3 - What have you learned from your audience feedback?

It is important to conduct audience research whilst making a new media product because you need to know what audience you’re aiming for so you can develop the ideas of what genres are more popular with that chosen audience. If you decided not to do audience research you had ended up with a completely different genre for your target audience and the media product overall would have been a failure.

Our target audience is mainly teenage girls, we conducted research on this target group and created an audience profile, their interests involved partying, social networking and shopping. Their character types were generally young fun and outgoing.

We initially conducted audience research through a questionnaire and we also looked at comparative texts and similar genres to our own. We looked at different characters for inspiration on our own, we also looked at other posters for colour schemes and layout ideas.








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